In 1970 desire was born to form a professional soccer team in the city of Cuenca. This desire was shaped through Dr Alejandro Serrano Aguilar (mayor of the city then) and the gentlemen Polivio Vázquez and Alfredo Pena. The citizen's endorsement was immediate before the initiative headed by the mayor, therefore the Commission of Sports was satisfied to the gentlemen Gilbert Sotomayor, Ricardo Ordo'ñez and Bolivar Lupercio, whose first management was to obtain the acceptance of the Ecuadorian Federation of Soccer so that the professional team of the city could participate in the professional level. By means of the session celebrated in February 1971 in the "Salón de la Ciudad" of the Very Illustrious Municipality of Cuenca, the project became a reality, and it was then that Deportivo Cuenca was born. A month later, the Association of Soccer funded the Asociación de Fútbol no Amateur del Azuay (AFA) (Association of Soccer non Amateur of Azuay). As club the first decisions were taken: the uniform would be red and yellow with a t-shirt to vertical rays, the first Technical Director was Carlos Alberto Raffo, the first contracted foreign soccer players were Rodolfo Piazza, the Paraguayan Luis Martinez who achieved the first team's goal, and Gerald Laterza. In its start the team was known as the "Franela Roja" (Red Bandana).
Originally, and throughout most of its existence, the team was never a contender to the title, and never received much attention internationally, such as in the prestigious Copa Libertadores. Deportivo Cuenca had a brief successful period during the 1970s, becoming runner-up twice in 1975 & 1976. The favorable finishes allowed them to participate the next years Copa Libertadotes. Throughout the 1980's and 1990's, the club was in-and-out of the second tier Serie B. They returned to the Serie A in 2003, and in 2004, they became the second club outside of Quito or Guayaquil to win the national championship. Since then, they have finished in the top three in three of four seasons, allowing for a near consecutive 4 participation run in the Copa Libertadores.
Full name Club Deportivo Cuenca Nickname(s) Morlacos (Fighting bulls)
Colorados (The Colored)
El Expreso Austral (The Southern Express)
Founded March 4, 1971 Ground Estadio Alejandro Serrano Aguilar
Chairman Julio León Manager Paúl Vélez League Serie A 2008 3rd